Fare Collection Self-Assessment Guide

A Snapper Services Resource

Build a business case for reducing the total cost of fare collection 

For Transport Authorities seeking to transform from a card-based ticketing system to an account-based system, the top two reasons given for the change are: to improve the customer experience and to reduce costs.

The development of a business case to support this change is therefore pivotal, especially when the change involves significant capital expenditure.

This paper seeks to simplify the business case process in three main sections:

  1. Benchmark your total cost of fare collection
  2. Assess your cost-to-serve
  3. Be ready to measure the impact of account-based ticketing.

Download your copy of the guide and a detailed calculator to uncover the efficiency of all your fare collection channels.

Fare Collection self-assessment guide thumbnail
Wellington bus image for fare calculator

Are you wondering how to improve customer experience AND reduce the total cost of fare collection?

This self-assessment guide will help you understand the importance of and how to best calculate the cost-to-serve by channel. Also included is a case study of a public transport agency who put in processes to identify their most efficient fare collection channels and focused on the ones their customers preferred.

Get ready to observe immediate impacts on your cost-to-serve

The notion that you must ‘spend money to save money’ can be challenging, where actual cost reductions can take years to realise, once project costs, capital expenditure and the time to phase out old technology has been taken into account.

It doesn't always have to be that way.